zactrack’s for BMW at the IAA in Frankfurt

Vienna (27 October 2015), 66th INTERNATIONAL MOTOR SHOW. 17–27 September 2015 in Frankfurt am Main. zactrack was once again invited by BMW to put all the show cars into their true light with the help of the automated follow-system.


zactrack is an automated follow-system. Cars or people are captured with precision thanks to wireless transponders and then carefully followed by various effect-generating devices, for instance for illumination, audio or video effects.

Non-stop driving from 9:00 AM to 11:00 PM.

Like 2 years ago the show organisers once again created a first-rate presentation stand under the technical supervision of NIYU Berlin and thanks to a perfect light design by Martin Kuhn:  Over an area of 11,000 square metres, a track was built on stilts in the form of a horizontal “figure 8”. From the opening of the show at 9:00 AM until its closing at 11:00 PM, 35 vehicles in various groupings drove non-stop on the 400-metre track – sometimes in groups of three, other times in a caravan of 10 vehicles.

Suspended above the track, a group of 450 spotlights on both sides guaranteed that the vehicles were illuminated with precision. Whether driving at 50 km/h or parked on the large presentation stage – a zactrack transponder was attached to each of the vehicles, which enabled them to be fully automatically illuminated in true show business style.

Video and audio inserts triggered by the position of the vehicles

A specific sound was heard for each car model. In addition, the right video insert was displayed on the LED wall. Recognition of the vehicles and their precise positions made it possible to launch video clips and sound samples with precision timing.

Pre-programming of the entire presentation stand using the 3D visualisation offered by “zacview”

zacview’s 3D visualisation was used for the first time to pre-program the entire show. To do so, the 3D model of the presentation stand was simulated in a real-time computer graphic,including all the 450 spotlights and planned vehicle movements. All ArtNet commands from the lighting console were conveyed in real time and controlled the virtual spotlights in the visualisation. In this way, the cue lists could be created and tested prior to the show, long before anything had even been set up. Upon completion on site, the visualisation for testing purposes ran whilst four HOG 4 lighting consoles sent the ArtNet commands to the corresponding lights spread over to all DMX universes.


zactrack Lighting Technologies GmbH |  Rotensterngasse 21/1 1020 Wien | t.: +43-699-1414 8000 | e.: | | Impressum | Terms