zactrack is government prize category winner in the sector of "Entertainment und Gaming"
"Interactive Ice-Hockey Entertainment" was a finalist for the Government Prize for the multimedia and e-business.
During the Gala on March 5 2015, we were awarded the category prize in the sector of "Entertainment and Gaming".
The Federal Ministry for Science, Research and Business awarded the 16th Government Prize for Multimedia and e-business 5 March 2015, the highest award for outstanding projects in the sector of Multimedia and e-business in Austria.
Sporting competitions are increasingly becoming entertainment events. The event quality has also long been an audience winner in ice hockey too. The beginning of an event has always been strongly supported by lighting, sound and video. Until now however, the breaks between game periods have not been the centre of attention. These are 15 difficult minutes in which nothing is actually happening, and for at least half of this time the ice machine is renewing the ice layer.
The Interactive Ice-Hockey Entertainment by zactrack targets precisely these 15 minutes between the playing periods. Using large area projection and live tracking, the previously boring breaks become an interactive and multimedia event with a lot of space for advertising by sponsors. Since February 2013, the Salzburg Ice Hockey Stadium has been showcasing a full-area video projection system. 10 HD projectors float above the ice and turn the playing area into a huge cinema screen. The area covers a size of 60 x 30m. The movements of the ice machine are tracks and they change the computer animation interactively on the ice. This makes the previously boring rounds into an amusing animation with constantly new effects.
The computer games that have been developed specifically for the short break time are controlled by people’s movements on the ice. Volunteers from the audience are invited and given transmitters. The games are transmitted by a UNITY Game Engine in real time to the 10 projectors and projected onto the ice surface. The game and the effects of the first season in 2013 were so successful that Red Bull has now commissioned development of 2 additional break time games for the audience and various interactive animations for the ice machine.
Simultaneously, the ice stadium in Munich was also fitted out with one of the systems. The systems are in constant use and deployed for every league game. They can be experienced live. There are now numerous international requests from ice hockey clubs and stadiums. Interactive games of this type within ice hockey are unique the world over!
The whole zactrack team would like to thank Red Bull for the fantastic cooperation and is looking forward to the new game for the ice hockey season 2015/16 with great anticipation.